Mobiel.nl
The Wake Up Call
60% of Dutch phone subscriptions are so-called ‘sleeping contracts.’ Many people unconsciously renew their phone subscriptions over and over again, often leading to overpayment.
‘Dat bepaal je zelf wel, op Mobiel.nl’ (You decide for yourself, at Mobiel.nl), brings back autonomy and delivers a clear call to action for all the sleepyheads out there. With the campaign message, ‘Don’t be lulled to sleep any longer,’ set in a visual world of sleeping people and walking beds, we illustrate this situation in a young and absurdistic way.
Kesselskramer team
Creative Director & Copywriter: Rens de Jonge
Production: Solange Muya
Production: Ninnog Duivenvoorde
Account Manager: Els Versluis
Film & production team
Director: Puck Litaay
Production agency: Sticky Stuff
DP: Sammy El Hassani
Styling: Indiana Roma Voss
Art department: Marieken van Huistee
Casting agency: GEM faces
Photography: Mark Bolk
Music: Martijn Ruytinx
Creative Director & Copywriter: Rens de Jonge
Production: Solange Muya
Production: Ninnog Duivenvoorde
Account Manager: Els Versluis
Film & production team
Director: Puck Litaay
Production agency: Sticky Stuff
DP: Sammy El Hassani
Styling: Indiana Roma Voss
Art department: Marieken van Huistee
Casting agency: GEM faces
Photography: Mark Bolk
Music: Martijn Ruytinx