A Gentle Giant
In 2024, Ahold Delhaize launched a new strategy called Growing Together, updating its purpose, vision, and branding. The company also used this opportunity to refresh its visual identity across its (digital) channels.
Ahold Delhaize's new purpose is to inspire everyone to eat and live better for a healthier future for people and the planet. It’s an ambitious goal for a company operating in 9 countries, across 3 continents, with 16 brands, 7,700+ stores, 400,000 employees, and over 63 million weekly customers.
Despite its size, Ahold Delhaize focuses on staying "small"—connected to local communities, tailoring stores to local needs, and fostering close relationships with employees.
The idea that “being big starts small” guided the refresh of the company’s visual and verbal branding.
Kesselskramer
— 2024
Client: Ahold Delhaize
Creative Director: Gijs van den Berg
Creative Director & Copywriter: Rens de Jonge
Designer 02: Maria Boixeda
Account Manager: Rogier de Vries
︎︎︎Booklet for the New Strategy Day
A GENTLE GIANT © 2024